Buy Chocolate

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If you’ve walked through a Woolworths or Coles aisle recently, you know the chocolate spread selection in Australia has exploded. It used to be Nutella or nothing. Now there are ten options, and picking the wrong one means being stuck with a jar that tastes like sweetened wax. I’ve tested every major chocolate spread available in Australia so you know exactly which ones are worth the grocery run.

The Australian chocolate spread market has its own character. We lean toward thicker, less sweet spreads with more real hazelnut content. The palm oil debate is louder here than in most markets. And we have some genuinely excellent local brands that don’t export. Here’s the full breakdown.

Nutella: The Australian Reality

Nutella remains the biggest seller in Australia, but it’s expensive here — about $7.50 AUD for a 400-gram jar at Coles or Woolworths. The formula is the same as everywhere else: sugar first, palm oil second, hazelnuts third.

Per serving: 200 calories, 21 grams of sugar, 11 grams of fat. Palm oil remains a hot topic in Australia, with many shoppers actively avoiding products that use non-sustainable palm oil. Nutella uses certified sustainable palm oil, but the brand still gets criticised.

Frankly, I think Nutella in Australia is a bad deal. For $7.50, you can buy better spreads that support local brands and deliver more hazelnut per bite. The only reason to buy Nutella is if your kids refuse anything else.

Meridian Hazelnut & Cocoa Spread

Meridian is available in Australian health food stores and some Woolworths locations. A 280-gram jar costs around $8.99 — steeper than Nutella by weight, but the ingredient quality justifies it.

Forty percent hazelnuts, sweetened with agave, no palm oil. Per serving: 145 calories, 6 grams of sugar. That’s less than a third of Nutella’s sugar content. The texture is thicker, the flavour more nutty and less candy-like.

This is the spread I recommend most often to Australian friends who want to upgrade from Nutella. You find it at Woolworths in the health food section, not the regular spread aisle. The switch is worth the extra walk.

Mayver’s Cocoa & Hazelnut Spread

Mayver’s is the standout Australian brand. A 375-gram jar costs $8.50 from Coles or Woolworths. The ingredient list reads like something you’d make at home: roasted hazelnuts (thirty-six percent), coconut sugar, cocoa powder, coconut oil, vanilla, sea salt.

Per serving: 150 calories, 9 grams of sugar, 12 grams of fat. No palm oil. No dairy. No artificial anything. The hazelnuts are Australian-grown where possible, which is a nice touch.

Mayver’s has the best texture of any spread I tested — smooth, spreadable, not too thick, not too runny. The flavour is balanced: sweet enough for toast, chocolatey enough for a treat, but not cloying. I’ve converted three friends to Mayver’s this year alone.

Check out our chocolate spread nutrition guide for a comparison of how Mayver’s stacks up against competitors.

Pana Organic Chocolate Spread

Pana is an Australian brand built on organic, ethical, and plant-based principles. A 280-gram jar costs $11.99 — the premium end of the market. Ingredients: organic hazelnuts (thirty percent), organic coconut sugar, organic cocoa, organic coconut oil, vanilla.

Per serving: 140 calories, 7 grams of sugar, 11 grams of fat. It’s also palm oil-free, dairy-free, soy-free, and gluten-free. The texture is slightly grainier than Mayver’s, which reflects the minimal processing.

This is the best option if you want an organic-certified product from an Australian company. The price is high, but the quality matches it. I use Pana when I want to feel like I’m treating myself to something special.

Bega Nut Natural (Cocoa & Hazelnut)

Bega’s Nut Natural line now includes a cocoa and hazelnut version. A 375-gram jar costs $6.50 — competitive with Nutella on price. Ingredients: peanuts, hazelnuts, cocoa, sugar, vegetable oil, salt.

Per serving: 160 calories, 8 grams of sugar, 13 grams of fat. It’s an interesting hybrid — part peanut butter, part chocolate spread. The peanut base gives it more protein than standard chocolate spreads and a distinct flavour profile.

I bring this up because it’s a genuinely practical option for Australian households. Kids who like peanut butter and chocolate both get satisfied with one jar. Not a pure chocolate spread, but a very useful one.

Where to Buy in Australia

Woolworths has the best selection overall — Mayver’s, Meridian, Nutella, and their Macro organic range. Coles carries Mayver’s, Nutella, and their own brand. Health food stores like The Source Bulk Foods stock Pana and smaller local brands. You can also find all of these on Amazon Australia, though at higher prices.

For bulk buying, check Costco Australia. They carry Nutella in twin-packs for about $13 AUD. It’s still the same Nutella, but the price per kilo drops significantly.

Our Costco chocolate spread guide covers the bulk options in detail.

The Australian Verdict

You wanted to know the best chocolate spread in Australia for 2026. Mayver’s Cocoa & Hazelnut Spread takes the top spot — Australian-made, great ingredients, reasonable price, excellent taste. Meridian wins for the lowest sugar. Pana wins for premium organic quality.

The Australian market has genuinely evolved. We no longer have to import our chocolate spread standards. Local brands like Mayver’s and Pana are making products that compete with the best in the world. Next time you’re at Woolworths, skip the Nutella and grab a Mayver’s instead. Your breakfast will thank you, and so will your conscience. Browse buychocolate.org for more Australian chocolate guides and recommendations.

Chocolate Hazelnut Spread Guide